Thursday, November 19, 2009

Alternative Uses for CarboRocket

As I eluded to in my previous post, a couple weeks ago during a lunch meeting (we were conducting research on Frank at the time), a few of the local marketing geniuses (i.e., me and my friends) held a spontaneous brainstorming session to come up with some ideas for CarboRocket's winter advertising campaign . Unfortunately, most of Kenny's ideas were NSFW. However, we did come up with some pretty good ideas that Brad should consider incorporating.

Basically, the ad campaign goes something like this: We all know that CarboRocket works miracles. However, CarboRocket will always be limited in its growth potential if it is only tapping the hydration market. What many people may not realize is that CR's uses can go way beyond hydration. The winter ad campaign focuses on these often ignored uses. For instance:

1) Miracle cure: Dan (the Intern) has miraculously cured a Mark-sized gash to his arm, simply by pouring CR in the wound. A day after the wound was inflicted, there was no sign of the injury.
2) Lube: For bikes, of course. And tools that don't quite fit and/or get stuck while in use. Kenny had some additional ideas here that may need to be further vetted offline.

3) Shammy Cream: Apply in powder form. Add sweat and it creates the perfect consistency. Trust me.

4) Chain Cleaner/Degreaser: There has been some talk that peeing on your chain is also a good substitute. This is absolutely true, as long as you are drinking the proper amount of CarboRocket, in which case there should be no distinguishable difference between your pee and CR.

5) Baby Formula: You think you're going to make fast kids by feeding them milk!? Pffft...

6) Flu Vaccine: I've heard people complaining about swine flue vaccine shortages. I'm not sure what the problem is, because last I checked, Racer's still had plenty of CR.

Brad - feel free to incorporate any of these ideas into your winter advertising campaign. We accept all forms of payment, including CarboRocket.

And to all, please feel free to add the N'th use for CarboRocket in the comments.

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